CTRL was created to capture what mainstream media misses.

In a time where coverage is algorithmic and culture is flattened, CTRL exists to document the edge, spotlighting the people, movements, and energy that define what’s next.

Founded as a modern editorial brand with the spirit of Hypebeast Magazine—but with deeper roots in underground music, rising fashion, emergent tech, and cultural narrative—CTRL was built to amplify voices, ideas, and stories too often overlooked by legacy outlets.

CTRL serves as both a platform and a filter.
We connect with the youth driving the cultural conversation, while also offering older generations a clear, curated lens into the pulse of now. Through bold visuals, sharp editorial, and high signal coverage, CTRL archives the moments that matter—before the rest of the world catches on.

As founder and creative director, I shaped CTRL to be a cultural control center: editorial in feel, grassroots in energy, and global in ambition.